Understand the business.
Start with the priorities, constraints and people behind a decision.
About
Find the value behind the numbers.
We connect financial evidence with strategy, risk and economic context, so you can see what your next decision means for the business.
Our approachOur values
What guides our work.
Question the assumptions.
Test the evidence and assumptions behind each decision.
Make the thinking clear.
Explain the reasoning and trade-offs so the decision is yours to make.
Meet Deniz
Deniz K. Tudor
Biography
Executive, advisor, writer and speaker. Connecting business strategy with the realities of risk and change.
Deniz brings more than 20 years of corporate, startup, consulting and academic experience. She has built companies, products, departments and global teams from the ground up, with leadership experience at Moody’s, Bread Financial, Chatham Financial and fintech platform TabaPay.
Her work bridges business and risk, bringing together innovation, practical execution and stakeholder relationships. She works with boards and leadership teams, as well as regulators, auditors, investors, rating agencies and external advisors.
Contact DenizEducation & qualifications
- PhD in Economics
- University of California, San Diego
- Master of Science in Law
- Fordham University
- Postgraduate Accounting Degree
- Harvard
- Leadership certificates
- MIT and Yale
Areas of expertise
- Executive strategy & business planning
- M&A & integrations
- Governance & board relations
- Change management & transformation
- Finance & operations
- Stakeholder relations
- Team leadership & talent development
- Enterprise risk management
- Regulatory compliance
- AI Enablement and Governance
A frequent speaker at CeFPro and GFMI events, Deniz also serves on CeFPro’s Advisory Board. She co-hosted the Seven Elements Ethics and Compliance Book Club with Ellen M. Hunt, and co-hosted the Uncharted podcast with Paula Fontana.
View talksLook beyond the numbers.
A growth opportunity changes your exposure. A shift in the economy changes your options. A resource constraint changes what is possible.
Pretty Penny brings strategy, risk and economic analysis into the same conversation. We examine how the pieces connect, so you can consider a decision in the context of your whole business.
Business decision context
- Business priorities
- Growth options
- Resources
- Operations
- Risk exposure
- Assumptions
- Market conditions
- Economic context
- Trade-offs
- Timing & constraints
How it works
From question to decision.
Book a callContext
Context Analysis
Analysis Decision
Decision
Start with a conversation.
Bring the decision you are facing. We discuss your business context, priorities and where a fresh perspective would help.
Agree on the work.
Define the scope together. We agree on the evidence, analysis and deliverables, then discuss the findings and next steps.
Deniz’s ventures
Three ventures.
Connected expertise.
Deniz founded Pretty Penny Intelligence, Apkallu and Nexus Marketplace AI.
Business consulting that brings strategy, innovation, compliance and risk management together.
Working with corporate and small business clients, Pretty Penny develops frameworks, project plans, workshops and processes that help clients move forward with technological changes.
View LinkedInExperienced executives and specialists, brought together around each business challenge.
Apkallu’s expertise spans strategy, risk, compliance, operations, marketing, technology, AI and people, with teams assembled for projects, growth and transformation.
A platform connecting vendor search, procurement and vendor management.
Built by former Moody’s colleagues, Nexus combines AI with subject-matter expert vetting to help businesses evaluate vendors and navigate procurement in one place.
Visit Nexus